Wednesday, January 24, 2007

LEGO Fashion Campaign (US and Canada)

This was a fun shoot! I was commissioned to shoot a LEGO Fashion Campaign to be launched at MAGIC, in Las Vegas. I have to admit that working with little 1" Lego men was very challenging. But the final shots turned out Amazing! The set / prop builder did a wonderful job of building the set to scale and the casting of 'celebrity Lego people' was simply perfect. You gotta love the Lego Paparazzi.

Agency: Matli :: Elliott
Photographer: Kevin Ou
Art Director: Dave Matli
Production: Stephen Dummit @ Four9Seven Creatives

Final LEGO Fashion Runway Images

Our LEGO Model in the Dressing Room

Behind the scene shot of Kevin Ou hard at work
(Check out how tiny the set was)

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